One of the pillars of this distinction focuses on intelligent and innovative solutions in terms of tourism technology. The use of new technologies to access tourist services and products will be a highly valued component, reinforcing the widespread importance of technologies in the tourism field.

To promote digitally smart tourism is to benefit of digital tools that provide access to tourism and hotel information and its products, services, attractions and experiences in an innovative way.

The launch of this initiative intends to reward the pioneer cities of intelligent tourism, encouraging at the same time other cities to implement good practices in tourism.