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THE ONLINE TRAVEL MARKET STATE FOR 2019.
HOW TO HAVE SUCCESS?

Scope

Nothing like starting the year with a reflection on the challenges and opportunities that the market faces in 2019. EyeforTravel launched a study that reflects on the forecasts of the online travel market, integrating it with opinions from industry players, such as Hotels, Rent-a-Cars, Cruises, Transport Companies, Airlines, Tour Operators, Online Travel Agencies, among others.

The priorities

For industry experts, technology continues to be interpreted as a leverage to succeed in the competitive market that we live in the 21st century.

Allied to the relevance of technological innovation, the priority and focus is based on the customer, especially in processes such as online customer acquisition and customer experience in online context.

The challenges

In what concerns to the challenges, internal and external factors stand out and, considering the answers presented, exploring new markets and new lines of business, as well as investing in resources and skills related to digital transformations, seem to lead the main challenges for the market in 2019.

These challenges effectively correspond to nowadays market trends, which have a direct impact on companies, and which must be interpreted from a strategic perspective for companies. In this field, experts point to Big Data and cybersecurity as the trends that will have a greater and immediate impact on business activity.

In conclusion, companies should be aware of all the current trends, which have a massive impact in the online market industry.  Making use of the technologies benefits is a strategy to reach the online audience and to survive in the competitive and global market.